Pukk, which was launched in 2017, has topped the App Store in several countries in the category of free family and action games. The game has been very successful in the US as well, climbing to fifth place.
Not only has the number of downloads been positive, but players’ ratings of the game have been very high – from 4.5 to 5 out of 5 possible stars on average, which has prompted Apple to recommend Pukk to its users.
Pukk is an icy runner set on the frozen rivers of the Norrland region in Sweden. The idea of the game is largely to smash blocks of ice and other things in your way to collect a pile of gold. The further you get into the game, the more things there are to smash. But it also gets trickier: obstacles pop up that you have to avoid, and if you lose speed you’ll be caught by the polar bear that is always hot on your heels.
“We wanted to create a simple, engaging runner with unique game mechanics and a level system,” says Mattias Granat, Creative Lead at Itatake. “While you’re playing, you should try to collect as much gold as possible, which you will use later to open loot boxes. The other big part of Pukk is customizing your figure with the things you get from the loot boxes.”
Pukk is the fourth game from Itatake; two additional games to be launched in 2018 are now also moving from the smaller mobile phone format over to Nintendo Switch. An initial launch is also planned in China before long.
Itatake was founded in 2011 and now consists of five employees. Since 2017, the company has been located at The Game Incubator at Lindholmen Science Park, from which it gets coaching and support ahead of its continued development.